Harken Ye and Did My Brother Invent E-mail?
This app purchases mobile game download ads for the optimal Facebook demographics based on long-term projections of the users’ revenue. 18% six month forecast error with 2 weeks data. Compares favorably to conventional regression’s 200% error. Implemented the Buy Till You Die (Pareto/NBD) model of recency, frequency and average monetary value of purchases. Uses a Bayesian vector autoregressive time series model to forecast CPI. Dashboard built on Tableau, automated buying interface built in Meteor, original training model in Matlab and Python.